Optimize your Local Online Presence with Google Local

When it comes to advertising online, many local and small business owners don’t see the point. They often feel that as they are small businesses with a local focus, being online (which is, essentially, a global platform) doesn’t make sense and is a waste of advertising effort. However, nothing could be further from the truth. This line of thinking shows a lack of understanding of modern marketing and consumer interests which, unfortunately, puts these businesses behind the curve -and less likely to be found by the very consumers looking for the services their business has to offer.

Recent studies show that when looking for information on local businesses, 50% of consumers will search online using a mobile device and an impressive 61% of those searches ends in a purchase. That’s not a percentage you can afford to miss out on!

Executive Online Marketing can help you to take advantage of those local searches by helping to list your business on Google. Google Local is an amazing opportunity for local business to reach potential customers performing local searches.

How Google Local and Executive Online Marketing can Help you:

• Create an online profile for your business that shows up in searches for area businesses.
• Enable your business to show up as a pin with your business profile on Google Maps.
• Enable consumers on Google Maps to see your location when they perform local searches for businesses and for directions -even if they aren’t looking for your business.
• Provide an avenue for customers to share reviews of your product and services that are visible in all local searches and Google Maps searches.

Optimization for Google with local marketing is one of the most effective ways you as a local business owner can make the internet work for you. By listing your business on Google Local, you ensure that anyone in your area who performs a search has instant access to a description of your business, your products and services, directions to you, and reviews from real local customers. Consumers using a mobile device can even click on the directions and be guided step by step to your location.

Let Executive Online Marketing put your business on the map by listing your business on Google Local.