Reputation Marketing
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Why your Business Needs Reputation Marketing

 

With the internet fully ingrained in our lives, reputation marketing is crucial to ensuring that your business’ online presence is not only accurate but encourages potential customers to do business with you. The hard truth of the matter is, if you’re not managing your online reputation then someone else will do it for you.
Current findings are showing that as much as 89% of all consumers research a potential purchase online before buying. Based upon the opinions and information they find in blogs, social media posts, and review videos, consumers quickly determine whether or not they wish to do business with a company. And, four out of five times, a consumer will change their mind based upon a negative review. What are your potential customers finding when they research your products and services online?

What our Reputation Monitoring Service does for your Business
While you can’t guarantee that everything said about your company on the internet will be positive, you can take steps to ensure that the positive things being said are easier to find than the negative things. That’s where we come in.

When you work with Executive Online Marketing to maintain your reputation, you’ll be able to take control of your online presence. In addition to proving to be a true asset to your online marketing plan, our reputation marketing will:

• Establish an online presence for your business that ranks high in search engine results. This entails building a professional website for your business (if necessary) and creating vital social media profiles.
• Give you the tools and expertise necessary to monitor, promote, and adjust your online marketing appropriately in response to both positive and negative feedback.
• Strengthen your controlled online presence so that it ranks high in search engine results -making potentially damaging criticism and slander harder to locate.
• Monitor any mention of your business name and primary keywords to instantly alert you to potential online reputation problems occurring on social media, review videos, and blogs -allowing for immediate damage control and reparation.

Not only does our reputation marketing help you to avoid the harmful effects of a tarnished reputation due to negative or unjust criticism, but it also helps to strengthen your company’s positive reputation. This is an important business strategy because when potential customers see positive review videos and comments about your business’ products and/or services, they’re more willing to trust your business. And once a consumer trusts your business they are then not only more likely to do business with you but they’re also more likely to then share that great experience they had with your company with other consumers. Of course, this only serves to further strengthen your reputation and boost your profits.